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Richard Florida
The Rise and Flight of the Creative Class
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It’s not often that books on public policy spark a genuine nationwide debate, but that’s what happened with The Rise of the Creative Class, the provocative 2002 book by Richard Florida. His central thesis is that the "creative class"-by which he means artists, musicians, writers, teachers, scientists, and other people paid to think-can be a potent engine for local economic development. Cities are better served, he says, by encouraging and nurturing creativity and tolerance than by the traditional approach of subsidizing companies. (Florida’s methodology allows him to rank communities in terms of their "creative climate"; Sacramento currently ranks in his Top 25 American cities.) An outstanding, spellbinding speaker, Florida makes this topic fascinating and entertaining, and appealing to anyone who cares about the future of urban life. The much-anticipated follow-up to his groundbreaking work, The Flight of the Creative Class, has just been published.
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When >
Wed • Apr 12, 2006 • 8:00 PM
Jackson Hall
General:
$39.00
/ $34.00
/ $29.00
Student:
$19.50
/ $17.00
/ $14.50
Child:
$19.50
/ $17.00
/ $14.50
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